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Assignment:
93% of all consumers rely on only reviews to assist in the product decision process (Kaeminghk, 2020). The problem is - not all of those reviews are "real". After watching this week's video, "Why Amazon Has a Fake Review Problem," discuss the following points:
1) How do consumers know a review is fake?
2) Identify a review you suspect is fake (you can provide an image or a link) and identify what cues you utilized to arrive at your conclusion.
Source attractiveness encompasses similarity, familiarity, and likability. How persuasive do you think this campaign is to its receivers.
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Determine the benefits of using standardized information services as an alternative to special research studies for tracking the performance of a new product of your choice
Give a description of your 3-4 primary target customer segments commenting about each segments' buying behaviors. Refer to the case study file attached.
senior management of a large multinational corporation is planning to restructure the organization. currently the
Need someone to help with doing parts of a paper for a marketing plan. The parts that need to do are: target customers, distribution plan and online marketing strategy
Explain How does the PR function in an e-business organization differ from a brick-and-mortar organization
Case: The Media and the Promulgation of Stereotypes. Choose one weeknight and one weekend night to watch television news during prime time.
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Identify/ create/ build a Marketing Mix for this product as it is today - Discuss any potential ethical or social responsible issues that could arise from the marketing of this product.
What impact does international marketing have on firms and consumers? Is it beneficial to all concerned? You can expand this idea if you like into a discussion of globalism.
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