Why a strategic group analysis is conducted

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Reference no: EM132981974

Describe why a strategic group analysis is conducted. give example

Manufacturers of inkjet printers (e.g. HP, Canon, and Lexmark) make most of their profits on the sales of ink cartridges.

Why are cartridges more profitable than printers?

If cartridges were manufactured by different organisations to those that make the printers, would the situation be different? Explain. give examples

Reference no: EM132981974

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