Why a current telephone directory is not a good source

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Reference no: EM131290992

1. Summarize why a current telephone directory is not a good source from which to develop a sampling frame for most research studies.

2. Go to www. surveysampling.com and select from the menu "the frame." Once there, select "archive" and go to a particular year (e.g., 2006) and review the articles available on the topic of sampling. Select two articles and write a brief summary on how sampling affects the ability to conduct accurate market research.

Reference no: EM131290992

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