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Case Study: Uber
1. Describe the established regulatory structure of the ride for hire business, as it existed in a representative major metropolitan market in the United States prior to the introduction of Uber? Do we see a similar regulatory structure in metropolitan markets outside of the United States?
2. Whose interests are served by this regulatory structure? Whose interests are not well served by established regulations? How have those who benefitted from this structure work to preserve it?
3. What are the customer problems that Uber is trying to solve? How is Uber trying to solve these problems? What is the basis of its strategy?
4. What is Uber’s growth strategy? What are the biggest impediments to Uber’s growth? How is Uber trying to deal with these? Is this a good approach?
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