Whole new market could be available to the company

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Question: Wilma Betts sells customized buses similar to those used by bands as they tour the country. She works for a company that recently gave her an expanded territory in the northeast. Because this was a new part of the country, she reevaluated her sales strategies from her old territory in the south. At a networking event, Wilma met a flight attendant who told her about a passenger that regularly flies first class. He has to purchase a second seat for his medical equipment. This sparked a new idea for Wilma. She believes if the busses can be modified for medical needs instead a whole new market could be available to the company.

Reference no: EM133616560

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