Who would take advantage of the advertising allowance offer

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Reference no: EM13137382

Assume that Palm, Inc. offered its customers, which are primarily retail stores who sell its products, an advertising allowance equal to 8 percent of the amount of purchases from Wallywill during December, if the retail store would spend the money for advertising in January. Palm Inc.'s sales in December totaled $5,000,000, and it was expected that 70% of those sales were made to retailers who would take advantage of the advertising allowance offer.

Write the journal entry to show the effect of the accrual (if any) that should be made as of December 31 with respect to the advertising allowance offer.

Reference no: EM13137382

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