Who wish to market themselves internationally

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Reference no: EM132152481

1. Google Translate is a tool that can be embedded into a website for online translation of webpages. This is recommended because:

It allows foreign visitor know you are open to doing international business

Bad translations will blamed on the translator tool, not your company

It does not immediately imply that your company operates in foreign languages

All of the above

2. At a minimum, company websites who wish to market themselves internationally should have culturally neutral website. Identifying and eliminating references specific to only that company's domestic market in their website(s) content is a concept known as:

Website Interpretation

Website Globalization

Website Localization

Website Evaluation

3. When doing business internationally, modern technology has largely eliminated the need for in-person and personal interaction.

True

False

4. When choosing a market entry strategy, a primary factor among companies on which strategy to choose is:

The risk factors of employment and labor law

The financial strength and size of the company

All the above

The size of the target market

Reference no: EM132152481

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