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Who will want the email campaign to reach and explain

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Reference no: EM132631618

Your company is launching its Fall line of children's clothing. You are in-charge of the email campaign.

Question (a) You realize that you will have to purchase mailing lists (names & email addresses) from an external vendor. Who will you want the email campaign to reach and why?

Question (b) The CEO of the company wants you to closely track the key performance indicators - KPIs. Based on information provided in your text, list three of these email key performance indicators and discuss why you think you should track them.

Reference no: EM132631618

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