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Who were blockbuster core customers in 1997

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Reference no: EM133034579

Netflix case

1. Who were Blockbuster's core customers in 1997? To these core customers, was the original Netflix model a superior option? Later, was the change to an "all-you-can-eat" subscription service superior?

2. Which strategic actions did Netflix pair with its "all-you-can-eat" model that allowed it to "disrupt" Blockbuster? Discuss three actions between 1997 and 2005, and explain why.

3. Why was Blockbuster not successful in responding to Netflix's entry? Explain two main reasons.

Reference no: EM133034579

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