Who was the intended audience for the relaunch

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Assignment:

1. Who was the intended audience for the relaunch? Why did Honda choose this segment? What are the characteristics, in terms of buying behavior, of this segment?

2. What are the strengths and weaknesses of Honda Fit? What would you say are the competitive advantage(s) of Honda Fit, if any?

3. Honda's "pre-emptive strike" and "shock and awe" seem to have worked in 2008, but sales started to decline the year after. What do you think was the problem and what would you recommend for Honda so that it can improve its chances in 2014? Please be specific with your recommendations and explain your points thoroughly.

Reference no: EM133223461

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