Reference no: EM132426859 , Length: 5

Assignment : Who uses personal care products?

• For this assignment, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market.
• The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drugstores, grocery stores, and stores such as Wal-Mart and Target, with the primary retailer carrying the full product line being drugstores. You have been tasked with a consumer behavior analysis to help make marketing decisions.

Write a four to five (4-5) page paper in which you:

Question 1: Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.

Question 2: Analyze the different cultures this product will appeal to and make recommendations on which three (3) would be the best choice.

Question 3: Decide which microcultures and additional demographics should be targeted.

Question 4: Suggest ways to utilize group influence in the marketing of the product.

Question 5: Create a plan to address need recognition, search behavior, and getting the product into the consumers' consideration set.

Question 6: Use at least two (2) quality references.