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Who should be the watchdog to ensure ethical marketing

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Reference no: EM132431525

Question 1: Ethics is a gray area that is viewed differently by cultures, regions, one's upbringing, and so many more external and internal factors. Who decides what is ethical and not ethical in marketing?

Question 2: Who should be the "watchdog" to ensure ethical marketing? How do we determine such "watchdog" is ethical? How do we define those ethics?

Question 3: How does one discern truthfulness in marketing? The advertising company? The individual freewill?

Reference no: EM132431525

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