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Who pushes you to be the best version of yourself

Assignment Help Marketing Management
Reference no: EM133200154

Problem: Brand Personality

Part 1

Two of my favorite brands would be Nike and Apple. When it comes to Nike, if it became a person, I would classify them as a motivational person with a fear of failure. Someone who pushes you to be the best version of yourself and won't stop until they win. When you see the Nike commercials it gives you the feeling to go out and do it, which is why they came up with their saying "just do it." When it comes to Apple, I would classify their personality as creative and original. They would be the type of person to always come up with new ideas and break through set boundaries. When I think of apple, I think of how it inspires me to create something original.

Part 2

My first favorite brand is Converse because every time I buy from shoes this brand I fall in love with the simplicity and the style that it has. Honestly, when I think of the kind of person that this brand would be, it would be a boy that is between the ages of 16 and 18. He's super friendly and lives a simple life in a small town. He's an extrovert, adventurous, and he loves to be outdoors. On his free time, he's hanging out with his friends and he's the leader of his group. Everyone he meets falls in love with this infectious personality and he inspires those around him. I think of this brand and I immediately think of movies like The Sandlot and shows like OuterBanks. In my opinion, this brand falls under the rugged and outdoorsy personality.

My second choice of brand would probably be Disney. I'd see Disney as a young girl that just always sees the good in every situation and that is the princess in her house. She's innocent and pure, but she also is aware of what's going on around her. She's free-spirited and is a trendsetter that always breaks the boundaries that society puts. Her smile can light up an entire room and she's constantly dancing or singing every where she goes. She loves to have her family altogether and enjoys watching feel-good movies. I think of this brand and I get a boost of serotonin because Disney never fails to make me feel like a kid again. I would fit this brand under the lively personality, but also as the wholesome one too.

Reference no: EM133200154

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