Who proposed and who developed the theory

Reference no: EM133244649

Assignment - Main Campus Marketing Paper

Description - This is a serious, in-depth dissection of your selected theory. Below are listed the items to include in the finished assignment. This is to be professionally presented. All items are to be cited and referenced. Each item is to be referenced from a separate source. Sources are to be used for only one item.

Information to include.

The basic idea of the theory.

When was it first proposed?

Who proposed and who developed the theory? With some theories there are more than one person.

Include the source publication. What was the publication in which the theory was first proposed?

Three academic research articles that incorporated the theory. Explain how each article uses the theory. The articles are to be properly cited and referenced. Any other articles used in your explanation also need to be cited and referenced.

An example of how the theory is evident in an existing company or product. This too is to be cited and referenced. This is to be sourced from an additional source, not from a source already used.

Reference no: EM133244649

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