Who needs your guidance for market research

Assignment Help Marketing Management

Reference no: EM133527188

Case: Based on the research objectives I have provided below, you need to think about possible questions and make an online survey using those questions. Think carefully on appropriate wordings, format, and styles for the questionnaire; generate and publish a complete survey.

Research Problem: Imagine, you are being approached by a new entrepreneur- who needs your guidance for market research before opening a fast food restaurant in your town. Your client (the restaurant owner) wants to explore the target consumers' eating behavior. Here are the research objectives that the manager has in mind.

Research objectives:

Buying behavior (frequency of visits, reasons for visits-breakfast or etc.., preference for combo meals)

Choice of restaurant (factors important..)

Length of stay (duration, drive through -sit in..)

Amenities desired (comfortable seating, internet, choice of music...)

Expenditure for a typical order( money spent..)

Demographics of the target group (like age, gender, academic status etc..)

Develop a set of questions for each of these research objectives with at least two variables addressed under each research objective. Possible hints are provided in parentheses. You also need to add a well written introduction and conclusion to your survey. Make sure there are no typing or grammar errors on the survey, as you wouldn't expect to find one while taking a survey online.

Reference no: EM133527188

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