Reference no: EM133297209
Assignment:
Product Life Cycle-Timbits Individual
You have been tasked to re-position Timbits! Your strategy may include modifying the product, modifying the market an/or linking the product to a rising trend.
You are to provide responses to the following:
. Are you modifying the product? The target market?
. Apply to an upcoming trend? Who is your target customer demographic?
. What is your 'point of difference'- reason to buy- unique benefit to consumer?
. When would you launch the product (month?)
. What is your distribution method (Place)- where will consumers buy it? Trial location or all?
. What is your price strategy going to be?
. What will be your main promotional method(s)?
. Give it a new name and logo (brand it).