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Assignment: Branding and Advertising- Creative Brief
Background Summary
Who is the client? What is the product or service? What are their strengths, weaknesses, opportunities, and threats (SWOT)? What does this client value? What does this brand stand for?
Together!!! (We need to combine our ideas)
Competitors
Who is your competition and what do we need to know. Have you conducted a SWOT analysis on them? What differentiates you? What is your value proposition?
Key Considerations
What is the overall "look and feel" you want the Creative Team to consider? Are there any "must do" or "don't" that team members need to be aware. Anything to steer clear of? Any mandatory brand identity elements to be included?
Deliverables
What are the creative pieces that we will need for this brand launch?
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