Reference no: EM133259499

1. Who is the target reader for this brochure? Motivate your answer with examples from the text.

2. Is the text a health campaign or an advertisement? Justify your answer by providing theoretical evidence to support your answer in no more than 6 lines.

3. Does the campaign make use of a loss-framed or gain-framed message? Motivate your answer.

4. According to fear appeal research, behaviour change is often motivated by the reader's perception of the risky behaviour in terms of perceived susceptibility, severity and self-efficacy of the recommended response to the threat. Focus on the following when answering the question:

• A brief discussion (in no more than twelve lines) whether these three factors are addressed in this brochure. If these factors are addressed, indicate whether it is addressed effectively.

• Examples of these risk factors that you would include in the brochure if it has not been included. Discuss each of the three risk factors (perceived susceptibility, severity and self-efficacy) separately, each with its own heading.

4.1 Perceived susceptibility

4.2 Severity

4.3 Self-efficacy.

5. Do you think the language used in the brochure matches the linguistic competence of the target reader? Motivate your answer.

6. Who do you think the sender of the message is? Would you describe the sender as a reliable source? Motivate your answer by providing evidence from the text.

7. You are put in charge of rewriting this campaign. Which style change would you implement? Provide an example of this style change.