Who is the target market for this new product

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Reference no: EM132290896

1. During the screening/scoping phase of new product development, you should ask two questions, which of the following are those questions?

a. How much profit will this product give the firm? Who is the target market for this new product?

b. Will the product meet the competitive test? Does the product really fit the product strategy?

c. Who is the target market for this new product? Does the product really fit the product strategy?

d. Does the product really fit the product strategy? How much profit will this product give the firm?

2. In a sequential, functionally oriented product design process what almost always happens when an idea gets tossed from one function to another.

a. Costs go up

b. Products are improved

c. Product launch is delayed

d. Product gets closer to production

e. Both A & C

e. All of the above

3 Product innovation is more than a process. At high-leverage innovators, innovation is a cultural priority.

a. True

b. False

Reference no: EM132290896

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