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Using Starbucks as an example:
Who is the target market for the service? Why do you believe this? What should be a future market segment and why?
For this future market segment, what strategy should be used and why? Be specific.
Background of the Case: You have been hired as a marketing strategy consultant for Nighthawk Motors' new Plug-in Hybrid, the Ecostar.
Discuss about the Consumer Buying Decisions.Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior.
Conduct an analysis using secondary sources of information on the geo-demographic data (age, income, gender, location) of your target consumers and discuss the cultural factors that influence consumers in the buying behaviour and decisions.
Identify each part of the marketing mix. Does the business do a good job creating a good mix?Pick one of the restaurants you went to recently.
Segmentation approach and rationale ?e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Think about the restaurants that you are most satisfied with. Visit the ACSI on the web. Explore the site and locate the satisfaction scores for your restaurants. Do you agree with the scores reported by the ACSI? Why or why not?
Analyze the balance of local standardized products globally. Explain the company's global strategy. Discuss how cultural differences are considered and managed
Reflect on what went wrong in Wal-Mart's attempt to globalize its value proposition through expansion in Germany.
This media project entry is designed to reflect your skills in assessing the communications landscape on a cross-cultural level.
Research paper on how competitors sell products.Research about two companies - Samsung and Electrolux.
Research two or more organizations' corporate websites and examine their organizational culture in regards to diversity.
Identify how should the firm globalize its business model in terms of the market selection and mode of entry, value proposition.
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