Who is the target market for natural hair products

Assignment Help Business Management

Reference no: EM133292080

Assignment:

Who is the Target Market for Natural Hair Products?

One of the best ways to understand the target market for natural hair products is to appreciate people's motivations for choosing natural products over more conventional ones.

Based on the main reasons why people prefer natural products for their hair we can classify the market into the following segments:

People who avoid chemicals
People with sensitive scalps
People who believe their hair looks better with natural products
People who look for environmentally friendly products
People who prefer to buy handmade (& natural) products

Some of the most important purchase drivers include:

Ingredients Used
Product Price
Brand Reputation
Production Process
Organic or not
Product Reviews

The target market for natural hair products mainly includes people who do not wish to use artificial chemical-based products on their hair.

Thoughts and perspective on this topic?

Reference no: EM133292080

Questions Cloud

Reflect on the concepts of nursing informatics : Reflect on the concepts of nursing informatics, project management, and technology that you have examined throughout this course

Section focuses on dogs while second section focuses on cars : section focuses on "dogs," while the second section focuses on "cars." In full sentences give 5 possible symbolism of cars in the context of the novel.

Influencing their leadership behaviour : leadership and management theories, and their personal strengths and limitations. Explain how learning from the module is influencing their leadership behaviour

Illustrate principles of strength-based health care : Identify and describe TWO reasons why Aboriginal and Torres Strait Islander Peoples may not access 'main-stream' health services

Who is the target market for natural hair products : The target market for natural hair products mainly includes people who do not wish to use artificial chemical-based products on their hair.

Describe briefly one step that would be the most effective : Describe briefly one step that would be the most effective in determining the likely validity of this review. Justify your answer.

Combating alienation or alternatives to individualism : Why are the city and the life of labor so alienating? Does Lao She suggest any way of combating alienation or alternatives to individualism?

What are the characteristics of ecec service : What are the characteristics of ECEC service that has achieved an Exceeding rating? Structure this response using the 7 Quality Areas of the National

Analyze the chapter and interpret : Analyze the chapter and interpret. Characterize the first chosen character then their corresponding present-day representation.

User Account

All Pages