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Who is the target audience of the advertisement

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Reference no: EM133163795

An advert about Valpre' water and a little boy say "Stop worrying if I'll play enough sports

Stop worrying iv I've got enough friends

Start worrying about our planet

Start worrying about tommorow"

1 Who is the target audience of the advertisement? Motivate your answer.

My answer: Is it children or people that is aware of saving the earth, or people that likes water?

2.1 In one sentence, give the desirability claim of the advertisement.

My answer: To make people aware of saving water?

2.2 Probability of consequence is linked to the desirability claim. What do you think is the probability of the desirable outcome becoming real? Motivate your answer.

3 Does the advertisement make use of hard sell or soft sell tactics? Motivate your answer.

4 One could argue that the advertisement appeals to a common human need. Which need does the advertisement appeal to and why?

5 Discuss in no more than 6 lines the effectiveness of the visual image used. Refer to the visual-image technique in your answer.

6 Is Valpré a high-involvement or low-involvement product? Refer to the characteristics of high-involvement and low-involvement products as well as the text to support your claim.

7 Discuss in no more than 4 lines why the body copy of the advertisement could fall into the reader's rejection zone.

Reference no: EM133163795

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