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Assignment:
Think of the last thing you purchased (Gas, candy bar, soda, car, computer, download, burger, t-shirt etc.) Please consider how it fits within the marketing and respond to the following questions.
1. Who is the target audience for this product? How do you know?
2. Place your product into the marketing mix. all aspects of the marketing mix "fit"? Why or why not? How?
3. Connect at least TEN terms from your reading in this section in your product by explaining the term, how it relates to your product and why.
You are not supposed to use any aggregation functions such as count(), sum(), etc.; you are assumed that you do not know the data values of Shipname
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Discuss why Lean startup techniques of customer discovery are radically different from traditional market research techniques.
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