Reference no: EM133697063
Analysing the Web and Social Networks
Choose medium ranged And Australian company
INSTRUCTIONS
In this assessment you will provide recommendations to an organisation based on web analytics reports.
You can pick from one of the topics below. You need to pick one for your assessment.
1. SEO data
2. Learning data
Below is an example of how you MIGHT wish to structure your report.
Title of the Report: Name of website (website address): Data-Driven Recommendations
Before you start analysing... please provide background quick (one paragraph) information on the organisation you are providing the recommendations for and their KPIs (This will help you orientate your report).
Background
In your background section, please consider the following questions:
Who Is the target audience for the digital project you are study?
What information about the target audience would be useful to the organisation?
What does the organisation hope the target audience will do? (eg. buy something, sign up, provide details known as a conversion)
Is the organisation seeking new audiences?
Analysis
While you consider the data, consider the following questions: 0 What would explain the current behaviour of users?
Is the behaviour is in step with the organisations wishes?
Recommendations
In this section, provide the owner of the site with a small series of strategies (actionable insights) or design suggestion
Conclusion
Reference