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Problem: Interactive Marketing Paper
You were assigned reading for chapters 3 and 4 with some additional supplemental reading. "7 Great Examples of Interactive Ads" developed by Cassinelli (2017).
For this problem, you are to find an example of an interactive ad video, print, or image you can share with the class. To upload, you can provide a link or use the "insert stuff" or "insert image" options above.
I would like to address the following regarding what you are sharing.
A. Who is the target? How do you know this?
B. Is it effective? (Do not tell me yes/no, but instead WHY)
C. Using the factors described in the text (page 63 in the 7th edition/ page 65 in the 8th edition), list the factors that are applicable to your example (this probably means you will need to reference the text in your submission).
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