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Assignment:
Nike is one of the biggest brands in the world and has many financial resources. Assume finances are not limited. Present a plan for a new Nike retail concept store. Who is the store's target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from their current stores. Get creative and think BIG!
Identify key news stories related to Capturing Marketing Insights that you could find. How many did you find? Which one was most interesting?
Then speculate as to the best way to market/advertise/target a specific group or groups in your neighborhood profile. Comment as to whether you agree or disagree with the consumer groups that are represented, and add whether you feel that you or y..
What are the different performance appraisal methods? the one you find to be MOST effective (and tell us why) and the one you find to be LEAST effective
Consider the following brands: McDonalds, Cadillac, and WalMart. Then discuss how the marketers have created these ‘feelings' and thoughts for consumers and why
Find the appropriate answers to the following questions using the dedicated Marketing Budgeting & Feasibility tab on the course library guide.
A production line at V. J. Sugumaran's machine shop has three stations. - Which station is the bottleneck station?
Do you think Apple's careful selection of channel members and its efforts to enable them to provide high-quality sales and service support
Should Trek have entered the Indian market alone, or was a partner required? What type of partnerships could the company have considered?
Discussion Post: International Marketing- Why international marketing is important to firms? And, What are the motivations for firms to expand globally
Define "marketing" and "sales" and explain how they are different from one another. How are they dependent upon one another?
Complete the StrengthsFinder quiz located in the back of your book. What are your top five (5) strengths? Were you surprised at the results? How can a company leverage its employees' strengths to build strong company culture?
You will apply what you have learned about marketing to develop a Personal Marketing Plan presentation using PowerPoint
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