Who is the primary target audience for this campaign

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Reference no: EM133209118

Question - The RBC Avion Visa card provides numerous rewards to its cardholders, including travel, car rental deals, rewards and more. For several years, RBC created the RBC Avion Holiday Boutique at malls across Canada. Entry to the boutiques was exclusive to RBC Avion cardholders, and included the following:

- Free valet parking

- Free coat & parcel check

- Free gift wrapping

- Free drinks and snacks

The objective of this task is to review and evaluate the effectiveness of the campaign. Review the information above and images below, and then answer the following three questions, each worth 5 points. Each answer will need at least a paragraph to answer fully.

1. Who is the primary target audience for this campaign? Is there a secondary audience? And if so, who are they?

2. This is a brand campaign. What brand objectives do you think they are trying to meet? You will need to think about what brand objectives are common (awareness, engagement, establish an identity, build brand loyalty, create brand advocates, etc). Based on what you know about this campaign, what do you think they are trying to achieve, and why?

3. Do you think this campaign was successful? Why or why not? Be specific and use examples. Success means they have met some or all of their brand objectives.

Reference no: EM133209118

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