Who is the market for this ad in the campaign

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Reference no: EM133636541

Discussion Post: Healthcare Marketing

Question I: In recent years, several nationally known healthcare providers have established satellite facilities a great distance from their main clinic locations. The Mayo Clinic of Rochester, Minnesota, has opened facilities in Arizona, Florida, Iowa, Wisconsin, and Minnesota as well as an office for referrals in Mexico City. The Cleveland Clinic has opened a Brain Institute in Nevada, a facility in Florida, and a hospital in Abu Dhabi and a recently opened hospital in London. As the chapter also described, the Hospital for Special Surgery has opened multiple locations beyond its sole location in midtown Manhattan with a separate hospital in Florida. Explain the changes in distribution intensity these actions represent. Provide illustrations

Questions II: In the discussion on emotions in advertising, an advertisement from 2014 was highlighted that did not directly pertain to health care. What was it particularly about this advertisement that leads to positive feelings? In what way might a healthcare organization similarly capitalize on such an approach? In considering your answer, look at this advertisement by the Cleveland Clinic YouTube video "Empathy: The Human Connection to Patient Care". This advertisement is one of a series that the Cleveland Clinic produced. Who is the market for this ad in the campaign? Does it engender the same emotional response?

Reference no: EM133636541

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