Who is the intended target audience

Reference no: EM133531163

Discussion Post: Bias in Advertising

Think about the brands associated with your morning routine - Starbucks, Dunkin' Donuts, Pantene, Carol's Daughter, Dove, Crest, Oral B, Sonic, Toyota, and so on. Make a list of them. Now go to YouTube and spend 10 minutes viewing ads for five of your brands. If they don't have ads, visit the company's website and poke around whatever interests you. Respond to the following questions:

Question 1. Do the people in the ads/on the website physically mirror the way they look, dress or act? Why might that be/not be?

Question 2. Who is the intended target audience?

Question 3. Who might be left out?

Question 4. Is there an opportunity to add more people of color or another gender, age group or ethnicity?

Question 5. Do you think add ads should be equally representative, or should there be separate "male ads" and "female ads" (e.g., for the same brand)? Why/why not?

Reference no: EM133531163

Questions Cloud

How does the structural diversity of viruses : How does the structural diversity of viruses, such as the helical, icosahedral, and irregular shapes, influence their ability to infect host organisms

What role does the counselor play in the counseling process : What role does the counselor play in the counseling process? How do people change? What are your personality characteristics and/or experiences

Explain how antiviral drugs work : Explain how antiviral drugs work and how do they differ from other organisms' treatment? (USLO 11.4)

What types of milk are you going to compare : What types of milk are you going to compare in this experiment? What are you comparing between the milk samples? Define what is pasteurized milk

Who is the intended target audience : Who is the intended target audience? Is there an opportunity to add more people of color or another gender, age group or ethnicity?

Select a goods-producing organization and a service : Select a goods-producing organization and a service-providing organization of your choice. Suggest ways each organization can make aggregate planning decisions

Why would microbiologists want to grow bacteria : Which concepts this week were difficult to comprehend? What strategies did you utilize to enhance your understanding - Why would microbiologists want to grow

Would you advise her that she is an employee : would you advise her that she is an employee or an independent contractor in his arrangement with DES? Using relevant law, provide a reasoned justification for

Who do you think is responsible for handedness : Who do you think is responsible for handedness? What are the challenges that come to mind when discussing/thinking handedness?

User Account

All Pages