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Who is the home depot target audience

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Reference no: EM133165117

1. Who is the Home Depot target audience? (Describe the audience demographically and psychographically, if possible. How does this compare to the competition?

2. What image does Home Depot want to convey? How does it compare to its current image in the industry and in the minds of consumers? How does it compare with competitors' images? 

3. How has technology affected the way Home Depot conducts business? How does it make use of the internet, e-commerce, supply chain management, information systems, and so on? 

4. What's Home Depot's global presence and strategy? Has it been successful? Why or why not?

5. What's Home Depot's location strategy and why?

6. Describe Home Depot's merchandising strategy: how it buys, what it buys, breadth versus depth of merchandise, and so on. How is it reflected in the financial strategy?

7. What's Home Depot's pricing strategy, and how does this affect profitability?

8. What's Home Depot's approach to advertising and sales promotions? Has it been effective?

9. What are Home  Depot's largest opportunities, both now and in the future?

10. What are Home Depot's largest opportunities, both now and in the future?

11. What are Home Depot's biggest challenges, both now and in the future? How is it preparing to meet those challenges?

12.  If you were hired as the CEO, what specific strategies would you pursue in the future for Home Depot? 

13.  What opportunities would you capitalize on for Home Depot? Why?

14.  How has Home Depot organized merchandise? What improvements could be made?

15. Has Home Depot employed any techniques for achieving greater space productivity such as using the "cube," downsizing gondolas and racks, minimizing no-selling space, and so on?

16. Describe Home Depot's internet shopping experience when using the following criteria: 

  • Price 
  • Suggestive selling 
  • Website features
  • Design of website 
  • Ease of website use 
  • Closing of the sale

Reference no: EM133165117

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