Reference no: EM132723885
Questions -
Q1. Read the following case of corporate social responsibility. Now find out some strengths & weaknesses of this strategy, if it is applied in Bangladeshi company. Founders of Ben & Jerry's, Ben Cohen and Jerry Greenfield, have always been focused on giving back in any way possible. At the same time they have kept true to themselves the value of connecting the company with its employees. To accomplish various CSR goals, Ben & Jerry's created the "Ben & Jerry's Foundation." The company has set the bar high by giving 7.5% of its pretax profits to charitable organizations around the world. Ben and Jerry's strives "to show a deep respect for human beings" whether they work for the company or not. They have donated over two million dollars to multiple organization it the hopes to have a positive impact on society.
Q2. When competition is around rapidly evolving product features & technological change is faster in an industry, public try to become conscious about spending money & try to purchase a bit low cost products. Do you agree with this statement? Explain your logic with a few points.
Q3. Assume, you work in an e-commerce organization that focuses on providing various types of help to the startups. This year your company has planned to launch a new promotional service for women entrepreneurs who do not have such facilities to promote their products or services living in the rural areas in Bangladesh. A board meeting is going on to decide the strategy to choose between focused differentiations & focused low cost. There are 18 top level employees along with founder members in the meeting & they are divided in opinions unequally. It is your chance to speak up & convince everybody & prove your smartness. Which strategy will you choose & how will you convince these 18 persons on your choice of strategy? Explain in details.
Q4. Select 2 random companies under one particular industry & search for the information regarding business policy, products & services, business strategy, recent developments & media coverage, success & failure story, transparency of doing business by expressing sufficient facts etc. & answer the following questions:-
a) Which company is planning & executing strategy better than others? What is the proof?
b) Who is more transparent in terms of ethics in operation? Explain.