Who is identified as the target market for trap-ease

Assignment Help Marketing Management

Reference no: EM13731564

Read Company Case: "Trap-Ease America" (MML)

QUESTIONS:

1. Who is identified as the target market for Trap-Ease? Are there other possible markets that the firm could - or should - target? Identify at least one other and why YOU think it could be a better market than what Martha chose.

2. The case does not explain how Martha and her team selected their target market. Assuming that you are now responsible for marketing at the company, how would YOU analyze the market for Trap-Ease? What research would YOU perform and WHY?

3. What marketing mix elements (i.e., the 4 Ps) has Trap-Ease established? Identify at least two elements and what problems (if any) you see with what Martha's team has done so far?

Reference no: EM13731564

Questions Cloud

Determine the optimal hedge ratio for treasury bonds : Determine the optimal hedge ratio for Treasury bonds worth $3,000,000 with a modified duration of 12.45, yielding 11.9 percent if the futures have a price of $90,000, and modified duration of 8.5 years?

Negative aspects of using information technology : As we move farther into the information age, what factors should business owners consider in using information technology? What are some differences that will exist relative to the type of business? What are some areas within organizations that co..

Effects of happy expatriate on performance of the company : It wasn't all that long ago that I read where a number of other countries such as Denmark and Norway were also among the highest rated places to live and work. What effect do you suppose a "happy expatriate" has on the performance of the company? ..

Calculate the base-case cash flow and NPV : You are evaluating a project that costs $840,000, has seven-year life, and has no salvage value. Assume that depreciation is straight-line to zero over the life of the project. Sales are projected at 90,000 units per year. Price per unit is $40, vari..

Who is identified as the target market for trap-ease : Who is identified as the target market for Trap-Ease, Are there other possible markets that the firm could - or should - target

Public availability of the internet drove innovation : Discuss how the public availability of the Internet drove innovation in the 1990s. Give at least one example each of a company or industry that benefited and one that was damaged by the advent of the Internet.

Bond makes its coupon payments annually : A 20-year bond of a firm in severe financial distress has a coupon rate of 13% and sells for $945. The firm is currently renegotiating the debt, and it appears that the lenders will allow the firm to reduce coupon payments on the bond to one-half the..

Excellent skills as a health professional : Imagine your colleague and friend, Jane Smith, has recently been promoted to department manager for your facility. You have worked side-by-side with Jane for the past ten years and can speak to her excellent skills as a health professional.

Advise mick whether he will be eligible to claim : Advise Mick whether he will be eligible to claim any income tax deductions in relation to the above expenditures. If any amounts are deductible, outline the requirements for Mick to substantiate his claims.

User Account

All Pages