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Who is a Healthcare Customer? If I go to the grocery store and pick up bananas, go to check-out, and pay for them, I am a Grocery customer and in particular am a customer for bananas. If I fall off my bicycle, am treated and transported by the County EMS, transported to the Emergency Department of a Hospital, wait interminably, have X-rays, get a cast and an appointment card for a follow-up visit, show my insurance card and am discharged to home, am I a customer to any or all the services involved? Must I also pay for service to be identified as a customer? Does a radio advertisement that I hear about the shortest ER wait times at County Medical center have any impact on the events and choices described?
Explain about Elements of Marketing Mix and What are some marketing mix decisions you must consider when creating your marketing plan
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