User Account

All Pages

Who is burberry target customer

Assignment Help Marketing Management
Reference no: EM13863156

Burberry-

1. Compare Burberry's market position relative that of its competitors, including Polo, Coach, Armani, and Gucci. Is Burberry's competitive position sustainable in the long-term? Why or why not?

2. Describe Burberry's customer base. Who is Burberry's target customer? How could Burberry's popularity among non-target customers affect the brand? How should Burberry respond to this popularity?

3. What is Burberry's brand equity? Discuss how Burberry does on different brand equity dimensions.

4. Because demand tends to be unpredictable in the world of fashion, the fashion business is inherently risky. In this context, consider the various changes Bravo made upon her arrival at Burberry. To what extent have these changes exacerbated or mitigated Burberry's risk profile?

5. Bravo's team is currently juggling a lot of things, including multiple brands (e.g., London, Blue and Black), multiple collections (e.g., womenswear, menswear), multiple channels (e.g., wholesale, retail). What is the role of these elements in Burberry's overall business model? For example, what is the role of each of the sub-brands? What is the role of company-owned stores? What is the role of licensing?

6. Bravo's team has managed to elevate the overall status of the Burberry brand. How has it managed to accomplish this?

7. Should Burberry launching Brit, the new perfume line? What other product categories should Burberry be entering?

Reference no: EM13863156

Questions Cloud

Define the three parts of marketing strategy development : What four major psychological factors influence a customer's buying choices? Define the three parts of "Marketing strategy development." A company's products are born, grow, mature, and then decline, just as living things do. To remain vital, a c..
Determine coefficients the finite difference approximation : Determine coefficients a1, a2, a3, a4, and a5 so that the finite difference approximation is 4th order accurate. You can use Taylor's series expansions, the method of undetermined coefficients or Lagrange polynomial approximation for your derivati..
Prepare a formal analysis for case study emr innovations : Prepare a formal analysis (report) for case study "EMR Innovations". Case analyses are required at the beginning of the class period on the assigned date.
Quality improvement milestones : Analyze how this milestone has influenced health care delivery
Who is burberry target customer : Describe Burberry's customer base. Who is Burberry's target customer? How could Burberry's popularity among non-target customers affect the brand? How should Burberry respond to this popularity
How will community diversity issues be addressed : What methods will be used to engage the attention of and involve community members in the accomplishment of your organization's goals? How will community diversity issues be addressed
Devise a single-stub matching network : Devise a single-stub matching network - describe a given network in terms of waves rather than voltages or currents - What is the type of component associated with the open shunt stub based on your matching network?
Decision making story and life cycle use case : -What hypotheses are you testing on these?
Should she be fired from the texas presbyterian hospital : In your opinion, did Briana Aguirre act ethically or unethically in going public with this information? Should she be fired from the Texas Presbyterian hospital? Support or challenge Briana Aguirre's decision to go public with this information

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd