Reference no: EM133446636

Question: Bridgit Custom Gowns Bridgit Custom Gowns is a well-established bridal store in Toronto, Ontario. The store was founded by Bridgit Demelo, a talented tailor/designer who immigrated to Canada in 1948. Today it is managed by her daughter, Nancy Demelo, who offers fine custom designed formal party outwear and wedding gowns. Over years, the store evolved from a small tailor shop to a fine bridal and formal wear store that attracts wealthy clients. Yet the store has preserved certain elements of its traditional root, namely custom sparkle design (adding needle crystal stone work) to custom bridal, formal and wedding wear. The store is well respected in the industry and when needed does have access to ambitious young designers for outsourcing its products and services without compromising quality or customer service. The majority of the store's activity (80%) is in regular custom design orders that can be classified in three types: Type 1- Ball or a-Line style, Type 2- Tea or Column style, and Type 3- Mermaid or Trumpet style. The remainder of store business is in sparkly design orders. While Nancy is content with the performance of the store, her daughter, Bridgit who is a young student of Fine Design believes