Who has recently launched a new kind of chocolates

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Reference no: EM13820008

Use of Planned Change in Downsizing & Increase in Market Share.

You are an entrepreneur who has recently launched a new kind of chocolates, made from high end chocolates filled with liquor, that has quickly obtained a loyal following in San Francisco, Marin County and the Valley. The company has decided that it would like to increase production of your candy line to serve a wider geographical area, with the eventual goal of serving all of the United States and Canada.

To increase market share of the highly successful chocolates you must downsize the department manufacturing lollipops (failing sales) to increase production of the chocolates.

The problem you have is deciding the best way to secure your market share and manage the environment as you grow. Your supply chain currently involves purchasing the cocoa from a local vendor and liquor from a large distributor. Both can meet your demand for supply.

Reference no: EM13820008

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