Who has power in the marketing channel

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Reference no: EM132105962

1. Who has power in the marketing channel? What are the sources of power and potential ways of using power? How does power relate to the concepts of channel "justice"?

2. Assume that the demand for a certain product is normally distributed with mean 100 units and standard deviation of 16 this weekend. We would like to be in stock with 40% probability. How many units should we carry this weekend?

3. Use the emotional approach to outline a major change of your choice. If you were the leader of the change initiative, then what would you specifically need to do or attend to in order to drive your initiative? Be specific.

Reference no: EM132105962

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