Who has access to sensitive customer information

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Reference no: EM133153308

a. How often do you review your database to look for errors or incomplete records?

b. Who has access to sensitive customer information? How do you control that access?

c. How many separate databases do you use to hold and analyze customer data?

d. What is the single identifier that helps you link all customer data? Is this automated?

e. Do you use a third-party address-verification service?

f. How much time does it take between a customer interacting with your brand and it being recorded?

g. How much time does it take between recording an engagement and acting on that engagement?

h. Do you have a single person in charge of data management? Who is it? Who could it be?

i. Do you have a process or platform that enables data sharing across your organization?

j. What is your biggest barrier to achieving a single customer view

Reference no: EM133153308

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