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Who has a greater ethical responsibility

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Reference no: EM131862012

Case 3: 1. Who benefits from products designed to give children and babies more screen time? Who is harmed?

2. Who has a greater ethical responsibility in relation to children and screen time: companies or parents? Present arguments for both sides.

Case 4: 1. Trace how you might go through the steps in the consumer decision process if you were thinking of going on a diet and using any of these diet programs.

2. How have Weight Watchers, Slim-Fast, and Jenny Craig created value?

3. Identify the determinant attributes that set the Weight Watchers, Slim-Fast, and Jenny Craig programs apart. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 6.2.

4. How can Weight Watchers, Slim-Fast, and Jenny Craig increase the probability of customer satisfaction?

5. Which factors examined in this chapter might have the most impact on consumers' propensity to go on a diet and choose one of these diet programs?

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Attachment:- Cases.rar

Reference no: EM131862012

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