Who do you think the primary target consumer is for this ad

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Assignment:

Clif Bar is a energy bar snack.

a. Who do you think the primary target consumer is for this ad? Defend your answer.

b. What kind of positioning strategy is being used (choose one from those discussed in the lecture slides). Based on the information in this ad, describe the brand's position.

c. Is there a Reason to Believe (RTB)? If so, what is it?

Reference no: EM133620993

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