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Prepare a 15- to 20-slide Microsoft PowerPoint presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
• Who determines ethical standards for advertising?
• In what ways has advertising affected American culture?
• What are the key persuasive techniques used in consumer advertising? Identify one technique per member on your team and illustrate with specific examples, explaining how each technique works.
• Discuss some of the critical issues that may arise from the following areas:
Children and advertisingAdvertising in schoolsHealth and advertisingPolitical advertising
• Find one example of a commercial that strikes you as particularly creative and appealing:
What are the elements that are unusual?What is the target group of the commercial?How does the commercial appeal to consumers?Why do you believe this commercial to be effective in brand name recognition?How are ethical standards met (or pushed to their limits)?
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Briefly describe two problems, or situations, in which a company might perform marketing research. For each problem, tell me what the research population would be and how you would recommend the company should collect data.
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