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Questions
1. Would you advise the students to start this business?
2. Who are their customers going to be?
3. Who can they license the technology to?
4. Can they form any partnerships or alliances?
5. How would you enter this market?
6. What aspects of product diffusion will they need to address?
7. Use the CIM (Figure 1.9) to illustrate the innovation process in this case.
8. Is patent protection essential here? If not, why not?
9. How can the students help customers adopt the product?
10. Standardisation led to growth in container usage: what will be the effect of this non-standard folding container?
Is assigning legitimacy to one culture and expecting assimilation by members of the other culture the portfolio approach to the process of cultural integration
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