Reference no: EM131833879
Question: 1. Target Customers/Users
1. Who are the target customers for the company/brand?
2. How could/does the company reach its customers/users? What methods and media might and/or doesthe company use to reach the customers/users?
3. What would grab the customers/users'attention?Define the customers/usersaccording to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc).How do they want to be perceived?
4. What do these target customers' value?
2. Competitors
1. Who are the brand's competitors?
2. What product category does the brand fit into?
3. What frame of reference will customers use in making a choice to use/purchase this brand/service?What other brands/companies might customers compare this brand to?
3. USP (Unique Selling Proposition)
1. How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition?
2. What is the brand's uniqueness?
3. What is the competitive advantage of the brand? How is it different from other competing brands?
4. Does the brand have any attributes or benefits that dominate competitors?
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto.
• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
• BMW Motto: BMW is the ultimate driving machine.
Summarize the article with an eye on the authors main point
: Summarize the article with an eye on the author's main point. How does this article contribute to contemporary thinking about research?
|
Why is it important to estimate reliability of a test
: You may also test a specific value of a population parameter, the mean, proportion, or variance, referred to a test of hypothesis.
|
Write wal hypotheses and alternative hypotheses
: A random sample of 400 computer units has been selected from a large population of computers. Apparently 12 units declared damaged
|
Develop a preparedness communications strategy
: Develop a communication integration plan for a community .Develop a preparedness communications strategy.
|
Who are the target customers for the company or brand
: How could/does the company reach its customers/users? What methods and media might and/or doesthe company use to reach the customers/users?
|
Porter five driving forces
: Identify, discuss and analyze how each of the key drivers (that is, the Porter's five driving forces) of competition has affected the selected company
|
Explain role capitalism plays in corporate decision making
: Prepare an argument explaining the major reasons why you support either consumer or industry. Explain the role capitalism plays in corporate decision making.
|
Needs of employees in relation to administration systems
: HOW TO Design a survey that could be used to identify the training needs of employees in relation to administration systems.
|
What is portfolio return
: At the beginning of the month, you owned $6,500 of Company G, $8,900 of Company S, and $2,800 of Company N.
|