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1. Target Customers/Users Who are the target customers for the company/brand? How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
What would grab the customers/users' attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? What do these target customers' value? 2. Competitors Who are the brand's competitors? What product category does the brand fit into? What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? 3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition? What is the brand's uniqueness? What is the competitive advantage of the brand? How is it different from other competing brands? Does the brand have any attributes or benefits that dominate competitors? 4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto. · BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). · BMW Motto: BMW is the ultimate driving machine.
Find an article related to marketing and write a page about it.You may use foxnews.com because it has a business page. However, you can get an article from any website or magazine. You can pick a brand or product and do a google search as well.
Create a report that summarizes the current status customer service in the airline industry.As a marketer for a major airline,your company is facing difficulty.
MMK251 Services Marketing Assignment. Once you have done this, prepare a report for the organisation's management that addresses the following: Describe the strategic role of the servicescape as it applies to your chosen organisation
What do you feel was the most critical issue in the Enron case - support with strong arguments .Identification of the most critical issue in the case.
Who are your key competitors and how do you plan to position your product to stand out from the competition?
Per the textbook, to eliminate or reduce non-value-added work is a core step in improving profitability or efficiency of the business process. Give your opinion on whether or not you agree or disagree with this statement and include one (1) exampl..
Assess how Sinek's approach could be applied to your own organization.Discuss what might work and what is not applicable in Sinek's approach.
Create a sales pitch that can convince Panworld to either totally replace "Nexaworks" or bring in a synergy where "Ezypay" can co-exist with "Nexaworks" -
Michelle, Elena, and the Mobile Manufacturing, Inc. (MM) board of directors know how important it is to understand the environment in which it is operating. They hired you-a highly-regarded marketing consultant-to bring a fresh perspective to the ..
Create an argument in support of the assertion that the Product Life Cycle enhances marketing outcomes in the health care industry. Provide support for your argument.Suggest at least two (2) examples that support the notion of the limiting life s..
Briefly describe your company. Identify potential problems or issues (current or future) that your company might address with a research study.
What are the primary objectives of the marketing research report? Briefly discuss each objective and why it is important.
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