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Assignment - Marketing Question
Description - Please review the case "Wal-Mart Update, 2017" from the coursepack. By relying ONLY on information provided in the case and theoretical frameworks covered in the class, write a 2-page essay that summarizes your analysis of Wal-Mart's competitive advantage in the online retail market. In your analysis, address the following questions:
Who are the major players in the online retail market?
How do Wal-Mart and its competitor(s) create competitive advantage? What affects their customer's willingness to pay and the companies' costs? What are your conclusions about companies' strategies?
Analyze financials for Wal-Mart and its competitor(s) in the online market in 2013 and 2015. What do you conclude from analyzing financial ratios about companies strategies and Walmart's competitive advantage?
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