Who are the main participants in the creative team

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Reference no: EM132215563

Discuss and Explain

1-Identify the strategic roles that illustration plays in increasing the efecttiveness of a print advertise ment from a communications and marketing perspective

2-Who are the main participants in the 'Creative team' when it comes to copywriting, art direction and production? what 'roadmap' do they use to guide the creative effort?

3-Discuss the ways different IBP tools can use digital/interactive media. Explain and provided examples.

4. What unique characteristics of digital/interactive advertising and IBP offer advantages over traditional forms? Explain and provides examples.

Reference no: EM132215563

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