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Who are the key sponsors of your favorite team

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Reference no: EM133047560

Who are the key sponsors of your favorite team? How are they promoting their association with the team?

  • Find a city with multiple sports teams. What type of marketing strategies does each team use to compete for the fan base in that city?
  • Compare and contrast the marketing efforts of a team that won the most recent championship in its sport and the team that finished in last place.
  • Which team in professional sports does the best job of marketing its product?  Justify your response.

The questions above may be answered as sentences/paragraphs in a bulleted format,

Textbook: Borland, J., Kane, G., & Burton, L. (2015). Sport leadership in the 21st century. Burlington, MA: Jones & Bartlett Learning.

Reference no: EM133047560

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