Reference no: EM131261805
MARKETING PLAN EXERCISE:-
Throughout the rest of this book, these end-of-chapter marketing plan exercises will help you build a strategic marketing plan for a company of your choosing. The company you choose should be one that interests you, such as the manufacturer of your favorite product, a local business where you would like to work, or even a business you would like to start yourself to satisfy an unmet need or want. Once you've completed the marketing plan exercise for each chapter in Part 1 of this textbook, you can complete the Part 1 Marketing Planning Worksheet on your companion Web site at www.cengage.com/marketing/lamb. Use the following exercises to guide you through the first part of your strategic marketing plan:
Questions
1. Describe your chosen company. How long has it been in business, or when will it start business? Who are the key players? Is the company small or large? Does it offer a good or service?
2. Write the mission statement of your company, keeping in mind the benefits offered to customers rather than the product or service sold. If you are starting the online arm of a traditional store, should you make any changes to the company's overall mission statement?
3. List at least three specific, measurable objectives for your company. Be sure these objectives relate to the mission statement and include a time frame.
4. Begin a SWOT analysis by determining the primary strength of your company by asking, "What is the key differential or competitive advantage of my firm?" What are other keys to the potential success of your company? What other strengths can your firm capitalize on?
5. Continue the SWOT analysis by taking an honest look at the weaknesses of your firm. How can you overcome them?
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What is the peak value of the repetitive current in diode
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How you will propose technology be implemented into solution
: Considering your chosen topic, (MY TOPIC IS CORRECTIONAL FACILITIES) write a two (2) page paper in which you: Discuss how technologies or information systems have contributed to the problem. Discuss how you will propose technology be implemented into..
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What is the piv rating for the diode
: A 3.3-V, 30-A dc power supply is to be designed with a ripple of less than 2.5 percent. Assume that a half-wave rectifier circuit (60 Hz) with a capacitor filter is used.
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Explain the environments that are relevant to the situation
: Is marketing adult-styled undergarments to a younger audience unethical? Why or why not? - Would Abercrombie have been in the spotlight had the sexy words been omitted from the product?
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Who are the key players
: Describe your chosen company. How long has it been in business, or when will it start business? Who are the key players?
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What is the amplitude of the repetitive current in the diode
: Simulate the AM demodulator in the EIA on page 122. Compare the spectra of the voltages across the two capacitors. The full-wave rectifier in Fig. P3.104 is operating at a frequency of 60 Hz, and the rms value of the transformer output voltage is ..
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Do a brief market opportunity analysis for disney
: Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into. - How does Disney's cross-platform franchising help create sustainable competitive advantage?
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What happens to the firm earnings per share after the recap
: The firm wants to sell bonds and simultaneously repurchase some of its stock. If t moves to a capital structure with 30% debt, its cost of equity rises to 11% to reflect the increased risk. What happens to the firm's earnings per share after the re..
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Differences between the risk factors and protective factors
: From the e-Activity, explain the key differences between the risk factors and the protective factors that can exist in juvenile delinquency among males and females. Provide at least two (2) examples of these gender differences in your response.
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