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Who are the firms customers

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Reference no: EM132063004

CASE STUDY INSTRUCTIONS

Complete a case study ofMicrosoft Corporation

A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the Microsoft Corporation to analyze its external/internal environment and make strategic recommendations.

Part 1 of the case study must include these components:

• A total of 3 pages, cover page and a references page are not included in the count; the document must follow current APA guidelines.)

Case study deliverables in Part 1 (text must follow this order with current APA-level headings for each component):

1. Executive Summary

2. Existing mission, objectives, and strategies

3. A new mission statement (include the number of the component in parenthesis before addressing that component)

Great mission statements address these 9components:

• Customers: Who are the firm's customers?

• Products or services: What are the firm's major products or services?

• Markets: Geographically, where does the firm compete?

• Technology: Is the firm technologically current?

• Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?

• Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?

• Self-concept: What is the firm's distinctive competence or major competitive advantage?

• Concern for public image: Is the firm responsive to social, community, and environmental concerns?

• Concern for employees: Are employees a valuable asset of the firm?

4. Analysis of the firm's existing business model

Reference no: EM132063004

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