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Who are surf air customers

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Reference no: EM132469000

Case: DISRUPTION IN THE AIR: SURF AIR'S ALL-YOU-CAN FLY BUSINESS MODEL

  1. Who are Surf Air's customers? What value does Surf Air provide them?
  2. What is Surf Air's business model?
  3. How many aircraft are needed for 500 members travelling across four destinations?
  4. Is this a viable business model? What are the key factors that could break the model?
  5. a) Who are Surf Air's competitors? Who will be its competitors?
  6. b) How can Surf Air continue to provide unique value that others cannot duplicate?
  7. Which segment would they target most effectively?
  8. Is the Surf Air business model replicable? In the US, other parts of the world? Where?

Reference no: EM132469000

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